On Gartner, where business trends take shape, the top search term has long been “Magic Quadrant”—the consulting company’s famous ranking system. But in January 2023, that changed, and since then, the most-searched tech trend has been “ChatGPT”. This shift underscores how crucial AI has become across all industries, including video streaming.
AI is emerging as a key driver in enhancing viewer experiences, providing new tools and capabilities that are transforming how video is streamed, consumed, and monetized. From live sports broadcasts to on-demand content, the integration of AI into video streaming platforms is no longer a futuristic concept—it’s happening now, reshaping the industry in profound ways.
Today’s viewers expect more than just seamless streaming; they want features that enhance their experience, such as real-time subtitles, personalized recommendations, and dynamic content moderation. AI is at the heart of these innovations, enabling streaming services to offer more sophisticated and user-friendly experiences.
With AI set to push early adopters ahead of the competition, we explore six AI trends that are poised to define the future of video streaming.
Trend #1: AI for Speech Recognition (AI ASR)
Automatic speech recognition, or ASR, is an AI feature that processes human speech into text format. In the world of video streaming, AI ASR can quickly transcribe words spoken within video into text. That text can be used in a variety of ways, including real-time captions, subtitles, overlays, and translation into other languages, which viewers can see in real time on the screen. AI ASR can also be used for offscreen notes, summaries, and key takeaways from live video even while it’s still streaming.
AI ASR offers end viewers three main benefits:
- Accessibility. Non-hearing video consumers require subtitles to experience video—a task that used to be handled manually in the days of old-fashioned broadcast television. With terabytes of streaming video data created every single day, manual caption creation is no longer an option, and regardless, would be impossible to perform on streaming video. AI ASR automatically makes all video content accessible.
- Silent scrolling. While social media platforms notoriously refuse to release the exact statistics on how many users “scroll silently,” the industry assumption (and perhaps your own anecdotal experience) is: a lot of them, most of the time. This is why the trend in social media clips has moved toward instant captions and text overlays. AI ASR helps video creators add text to video as it’s produced, keeping engagement high even without sound.
- Global inclusivity. AI ASR can automatically add captions or transcripts to videos in other languages. This exponentially increases a video’s reach by making it understandable across the world. (Gcore, for instance, supports over 100 languages for instant transcription.)
Future prediction: Speech recognition is already well-established in the market. It will improve quickly over the next few years, giving streaming video companies access to an increasing number of user-friendly features.
Trend #2: Scalable, Real-Time Content Moderation
Content moderation is a profoundly important part of any platform that streams user-generated video, and it’s increasingly powered by AI. It’s important for the customer experience because it removes undesirable video content, but it’s also key for ensuring that streamed video complies with increasingly complicated local, regional, national, and global laws and regulations like the Digital Services Act (DSA), which was enacted in the EU in 2022.
Content moderation has historically been a major challenge for streaming live video companies and social sites that rely on user-generated content. As one Medium writer put it, “On video platforms alone, every minute translates into hundreds of hours of uploaded content, making it extremely challenging for moderators to quickly identify what’s acceptable and what’s not.”
AI makes content moderation easier and much stronger:
- It’s better than humans at identifying objectionable content.
- It’s entirely scalable, so instead of “spot checking” you can scour everything.
- When a new risk factor comes along, you can introduce new parameters.
- Human moderators no longer need to be exposed to distressing content.
The end result is a safer space for end viewers and easier compliance for brands. Considering that social media platforms like Facebook and TikTok employ tens of thousands of human moderators (and these departments or outsourced vendors often make the news for the wrong reasons), AI content moderation is also much more economical for brands, even if they design their own technology from scratch—which is entirely unnecessary, at this point. (Here’s how Gcore can perform content moderation for you.)
Future prediction: AI will become increasingly advanced in understanding context, allowing for nuanced content moderation that can distinguish between content types such as satire, news, and harmful content. Additionally, AI might predict potential legal issues or controversies before content is released.
Trend #3: Predictive Analytics to Elevate Programming
Streaming video companies and social media platforms that host user-generated video can lean into AI to better predict what users will like, dislike, and choose to engage with. By analyzing viewer data and trends, AI technology can predict in advance which types of content will be most successful.
This concept goes far beyond formulaic television, which tends to take a successful program and try to emulate it over and over. With predictive analytics, content makers can probe for more detail about what engages viewers using data and long-term trends. Predictive AI models can find patterns and details that human interpreters might miss simply because they can analyze incredible volumes of data quickly and over time.
Future prediction: As predictive analytics become more precise, video content will become more original, interesting, and innovative. Streaming video companies will be able to custom-tailor content to audience members in more precise and instant ways.
Trend #4: Enhanced Search
With the ability to analyze video content in real time, AI can simplify search by recognizing designated spoken terms, visual objects, and even actions within streaming video. For example, when it comes to educational video streams, the ability to hone in on specific subject matter or granular information is important.
With voice recognition, powered by AI ASR, users can potentially speak their search request rather than having to type it out—ideal for scenarios in which they are passively watching video without the use of a keyboard, and more comfortable for many users in general. Many streaming services already offer this functionality, but it’s still in the process of being honed to work effectively.
Future prediction: Users’ search habits will become more agile and sophisticated as AI-powered search becomes more and more precise. For streaming video companies, AI-enhanced search will mean higher user engagement with content.
Trend #5: Targeted Advertising that Goes Beyond Demographics
Targeted advertising is the economic foundation of social media and is pivotal to broadcasting as well. With AI, targeted advertising gets more accurate—and less intrusive and annoying—so users are more inclined to actually watch it.
With AI analysis of streamed video in real time, brands can deliver targeted ads relevant to what the viewer is watching at that moment. Forget about trying to group users into demographic targets and take best guesses at what will appeal to each group. AI-enabled targeted advertising delivers relevant ad content to specific individuals in the moment, seamlessly slotting them into ad spots with dynamic ad insertion for minimal viewer interruption and maximal impact.
Future prediction: The more targeted the advertising, the better ads perform. This is a definite win for streaming video companies in terms of keeping users engaged while meeting the needs of advertisers.
Trend #6: The Rise of Deepfake Video
Deepfake clips, powered by AI, can digitally recreate actors, de-age characters, or even generate from-scratch digital characters in a lifelike way. This technology is already being used for special effects in movies and series.
But not every AI innovation is entirely culture-positive, and deepfake video is a good example of an AI trend that can be ethically troubling if celebrities or politicians are made out to say and do things that never actually happened.
Future prediction: AI-generated actors may become commonplace, reducing the need for human actors in certain roles. But since this could also lead to ethical debates about the rights of digital avatars and the potential for misuse in spreading misinformation, streaming video companies must think carefully about the ethical implications of deepfakes.
The future of video streaming in an AI world
Applying AI to streaming video helps ensure decency and safety, makes streaming content more widely accessible to people all over the world, enables accurate and efficient predictive analytics about user behavior, enhances search features, and boosts targeted advertising. We’ll certainly see countless more use cases for AI in streaming video arise in the coming years.
Partnering with Gcore gives you access to some of these cutting-edge AI capabilities directly within your video streaming platform, so you don’t have to make the investment yourself. To learn more about how Gcore can support your AI strategies, read about our fully managed AI video services, including AI ASR and Content Moderation.
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How gaming studios can use technology to safeguard players
Online gaming can be an enjoyable and rewarding pastime, providing a sense of community and even improving cognitive skills. During the pandemic, for example, online gaming was proven to boost many players’ mental health and provided a vital social outlet at a time of great isolation. However, despite the overall benefits of gaming, there are two factors that can seriously spoil the gaming experience for players: toxic behavior and cyber attacks.Both toxic behavior and cyberattacks can lead to players abandoning games in order to protect themselves. While it’s impossible to eradicate harmful behaviors completely, robust technology can swiftly detect and ban bullies as well as defend against targeted cyberattacks that can ruin the gaming experience.This article explores how gaming studios can leverage technology to detect toxic behavior, defend against cyber threats, and deliver a safer, more engaging experience for players.Moderating toxic behavior with AI-driven technologyToxic behavior—including harassment, abusive messages, and cheating—has long been a problem in the world of gaming. Toxic behavior not only affects players emotionally but can also damage a studio’s reputation, drive churn, and generate negative reviews.The online disinhibition effect leads some players to behave in ways they may not in real life. But even when it takes place in a virtual world, this negative behavior has real long-term detrimental effects on its targets.While you can’t control how players behave, you can control how quickly you respond.Gaming studios can implement technology that makes dealing with toxic incidents easier and makes gaming a safer environment for everyone. While in the past it may have taken days to verify a complaint about a player’s behavior, today, with AI-driven security and content moderation, toxic behavior can be detected in real time, and automated bans can be enforced. The tool can detect inappropriate images and content and includes speech recognition to detect derogatory or hateful language.In gaming, AI content moderation analyzes player interactions in real time to detect toxic behavior, harmful content, and policy violations. Machine learning models assess chat, voice, and in-game media against predefined rules, flagging or blocking inappropriate content. For example, let’s say a player is struggling with in-game harassment and cheating. With AI-powered moderation tools, chat logs and gameplay behavior are analyzed in real time, identifying toxic players for automated bans. This results in healthier in-game communities, improved player retention, and a more pleasant user experience.Stopping cybercriminals from ruining the gaming experienceAnother factor negatively impacting the gaming experience on a larger scale is cyberattacks. Our recent Radar Report showed that the gaming industry experienced the highest number of DDoS attacks in the last quarter of 2024. The sector is also vulnerable to bot abuse, API attacks, data theft, and account hijacking.Prolonged downtime damages a studio’s reputation—something hackers know all too well. As a result, gaming platforms are prime targets for ransomware, extortion, and data breaches. Cybercriminals target both servers and individual players’ personal information. This naturally leads to a drop in player engagement and widespread frustration.Luckily, security solutions can be put in place to protect gamers from this kind of intrusion:DDoS protection shields game servers from volumetric and targeted attacks, guaranteeing uptime even during high-profile launches. In the event of an attack, malicious traffic is mitigated in real-time, preventing zero downtime and guaranteeing seamless player experiences.WAAP secures game APIs and web services from bot abuse, credential stuffing, and data breaches. It protects against in-game fraud, exploits, and API vulnerabilities.Edge security solutions reduce latency, protecting players without affecting game performance. The Gcore security stack helps ensure fair play, protecting revenue and player retention.Take the first steps to protecting your customersGaming should be a positive and fun experience, not fraught with harassment, bullying, and the threat of cybercrime. Harmful and disruptive behaviors can make it feel unsafe for everyone to play as they wish. That’s why gaming studios should consider how to implement the right technology to help players feel protected.Gcore was founded in 2014 with a focus on the gaming industry. Over the years, we have thwarted many large DDoS attacks and continue to offer robust protection for companies such as Nitrado, Saber, and Wargaming. Our gaming specialization has also led us to develop game-specific countermeasures. If you’d like to learn more about how our cybersecurity solutions for gaming can help you, get in touch.Speak to our gaming solutions experts today
How to choose the right technology tools to combat digital piracy
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This article explains anti-piracy technology tools that can help content providers, streaming services, and website owners safeguard their proprietary media: geo-blocking, digital rights management (DRM), secure tokens, and referrer validation.Geo-blockingGeo-blocking (or country access policy) restricts access to content based on a user’s geographic location, preventing unauthorized access and limiting content distribution to specific regions. 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However, it should be combined with other security measures for more substantial protection.Secure tokensSecure tokens and protected temporary links provide enhanced security by granting temporary access to specific resources so only authorized users can access sensitive content. Secure tokens are unique identifiers that, when linked to a user’s account, allow them to access protected resources for a limited time. 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We provide trial limitations for streamers to curb piracy attempts and respond swiftly to takedown requests from rights holders and authorities, so you can rest assured that your assets are in safe hands.Get in touch to learn more about combatting digital piracy
The latest updates for Gcore Video Streaming: lower latency, smarter AI, and seamless scaling
At Gcore, we’re committed to continuous innovation in video streaming. This month, we’re introducing significant advancements in low-latency streaming, AI-driven enhancements, and infrastructure upgrades, helping you deliver seamless, high-quality content at scale.Game-changing low-latency streamingOur latest low-latency live streaming solutions are now fully available in production, delivering real-time engagement with unmatched precision:WebRTC to HLS/DASH: Now in production, enabling real-time transcoding and delivery for WebRTC streams using HTTP-based LL-HLS and LL-DASH.LL-DASH with two-second latency: Optimized for ultra-fast content delivery via our global CDN, enabling minimal delay for seamless streaming.LL-HLS with three-second latency: Designed to deliver an uninterrupted and near-real-time live streaming experience.Gcore’s live streaming dashboard with OBS Studio integration, enabling real-time transcoding and delivery with low-latency HLS/DASHWhat this means for youWith glass-to-glass latency as low as 2–3 seconds, these advancements unlock new possibilities for real-time engagement. Whether you’re hosting live auctions, powering interactive gaming experiences, or enabling seamless live shopping, Gcore Video Streaming’s low-latency options keep your viewers connected without delay.Our solution integrates effortlessly with hls.js, dash.js, native Safari support, and our HTML web player, guaranteeing smooth playback across devices. Backed by our global CDN infrastructure, you can count on reliable, high-performance streaming at scale, no matter where your audience is.Exciting enhancements: AI and live streaming featuresWe’re making live streaming smarter with cutting-edge AI capabilities:Live stream recording with overlays: Record live streams while adding dynamic overlays such as webcam pop-ups, chat, alerts, advertisement banners, and time or weather widgets. This feature allows you to create professional, branded content without post-production delays. Whether you’re broadcasting events, tutorials, or live commerce streams, overlays help maintain a polished and engaging viewer experience.AI-powered VOD subtitles: Advanced AI automatically generates and translates subtitles into more than 100 languages, helping you expand your content’s reach to global audiences. This ensures accessibility while improving engagement across different regions.Deliver seamless live experiences with GcoreOur commitment to innovation continues, bringing advancements to enhance performance, efficiency, and streaming quality. Stay tuned for even lower latency and more AI-driven enhancements coming soon!Gcore Video Streaming empowers you to deliver seamless live experiences for auctions, gaming, live shopping, and other real-time applications. Get reliable, high-performance content delivery—whether you’re scaling to reach global audiences or delivering unique experiences to niche communities.Try Gcore Video Streaming today
How we optimized our CDN infrastructure for paid and free plans
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Introducing low-latency live streams with LL-HLS and LL-DASH
We are thrilled to introduce low-latency live streams for Gcore Video Streaming using LL-HLS and LL-DASH protocols. With a groundbreaking glass-to-glass delay of just 2.2–3.0 seconds, this improvement brings unparalleled speed to your viewers’ live-streaming experience.Alt: Video illustrating the workflow of low-latency live streaming using LL-HLS and LL-DASH protocolsThis demonstration shows the minimal latency of our live streaming solution—just three seconds between the original broadcast (left) and what viewers see online (right).Key use cases and benefits of low-latency streamingOur low-latency streaming solutions address the specific needs of content providers, broadcasters, and developers, enabling seamless experiences for diverse use cases.Ultra-fast live streamingGet real-time delivery with glass-to-glass latency of ±2.2 seconds for LL-DASH and ±3.0 seconds for LL-HLS.Deliver immediate viewer engagement, ideal for industries such as live sports, e-sports tournaments, and news broadcasting.Meet the expectations of audiences who demand instant access to live events without noticeable delays.Enhanced viewer interactionReduce the delay between live actions and audience reactions, fostering a more immersive viewing experience.Support real-time interaction for use cases like virtual conferences, live auctions, Q&A sessions, and live shopping platforms.Flexible player supportSeamlessly integrate with your existing player setups, including popular options like hls.js, dash.js, and native Safari support.Use our new HTML web player for effortless integration or maintain your current custom player workflows.Global scalability and reliabilityLeverage our robust CDN network with 200+ Tbps capacity and 180+ PoPs to enable low-latency streams worldwide.Deliver a consistent, high-quality experience for global audiences, even during peak traffic events.Cost-efficiencyMinimize operational overhead with a streamlined solution that combines advanced encoding, efficient packaging, and reliable delivery.How it worksOur real-time transcoder and JIT packager generate streaming manifests and chunks optimized for low latency:For LL-HLS: The HLS manifest (.m3u8) and chunks comply with the latest standards. Tags like #EXT-X-PART, #EXT-X-PRELOAD-HINT, and others are dynamically generated with best-in-class parameters. Chunks are loaded instantaneously as they appear at the origin.For LL-DASH: The DASH manifest (.mpd) leverages advanced MPEG-DASH features. Chunks are transmitted to viewers as soon as encoding begins, with caching finalized once the chunk is fully fetched.Combined with our fast and reliable CDN delivery, live streams are accessible globally with minimal delay. Our CDN network has an extensive capacity and 180+ PoPs to deliver exceptional performance, even for high-traffic events.See a live demo in action!Try WebRTC to HLS/DASH todayWe’re also excited to remind you about our WebRTC to HLS/DASH delivery functionality. This innovative feature allows streams created in a standard browser via WebRTC to be:Transcoded on our servers.Delivered with low latency to viewers using HTTP-based LL-HLS and LL-DASH protocols through our CDN.Try it now in the Gcore Customer Portal.Shaping the future of streamingBy nearly halving the glass-to-glass delivery time compared to our previous solution, Gcore Video Streaming enables you to deliver a seamless experience for live events, real-time interactions, and other latency-sensitive applications. Whether you’re broadcasting to a global audience or engaging niche communities, our platform provides the tools you need to thrive in today’s dynamic streaming landscape.Watch our demo to see the difference and explore how this solution fits into your workflows.Visit our demo player
Gcore 2024 round-up: 10 highlights from our 10th year
It’s been a busy and exciting year here at Gcore, not least because we celebrated our 10th anniversary back in February. Starting in 2014 with a focus on gaming, Gcore is now a global edge AI, cloud, network, and security solutions provider, supporting businesses from a wide range of industries worldwide.As we start to look forward to the new year, we took some time to reflect on ten of our highlights from 2024.1. WAAP launchIn September, we launched our WAAP security solution (web application and API protection) following the acquisition of Stackpath’s edge WAAP. Gcore WAAP is a genuinely innovative product that offers customers DDoS protection, bot management, and a web application firewall, helping protect businesses from the ever-increasing threat of cyber attacks. It brings next-gen AI features to customers while remaining intuitive to use, meaning businesses of all sizes can futureproof their web app and API protection against even the most sophisticated threats.My highlight of the year was the Stackpath WAAP acquisition, which enabled us to successfully deliver an enterprise-grade web security solution at the edge to our customers in a very short time.Itamar Eshet, Senior Product Manager, Security2. Fundraising round: investing in the futureIn July, we raised $60m in Series A funding, reflecting investors’ confidence in the continued growth and future of Gcore. Next year will be huge for us in terms of AI development, and this funding will accelerate our growth in this area and allow us to bring even more innovative solutions to our customers.3. Innovations in AIIn 2024, we upped our AI offerings, including improved AI services for Gcore Video Streaming: AI ASR for transcription and translation, and AI content moderation. As AI is at the forefront of our products and services, we also provided insights into how regulations are changing worldwide and how AI will likely affect all aspects of digital experiences. We already have many new AI developments in the pipeline for 2025, so watch this space…4. Global expansionsWe had some exciting expansions in terms of new cloud capabilities. We expanded our Edge Cloud offerings in new locations, including Vietnam and South Korea, and in Finland, we boosted our Edge AI capabilities with a new AI cluster and two cutting-edge GPUs. Our AI expansion was further bolstered when we introduced the H200 and GB200 in Luxembourg. We also added new PoPs worldwide in locations such as Munich, Riyadh, and Casablanca, demonstrating our dedication to providing reliable and fast content delivery globally.5. FastEdge launchWe kicked off the year with the launch of FastEdge. This lightweight edge computing solution runs on our global Edge Network and delivers exceptional performance for serverless apps and scripts. This new solution makes handling dynamic content even faster and smoother. We ran an AI image recognition model on FastEdge in an innovative experiment. The Gcore team volunteered their pets to test FastEdge’s performance. Check out the white paper and discover our pets and our technological edge.6. PartnershipsWe formed some exciting global partnerships in 2024. In November, we launched a joint venture with Ezditek, an innovator in data center and digital infrastructure services in Saudi Arabia. The joint venture will build, train, and deploy generative AI solutions locally and globally. We also established some important strategic partnerships. Together with Sesterce, a leading European provider of AI infrastructure, we can help more businesses meet the rising challenges of scaling from AI pilot projects to full-scale implementation. We also partnered with LetzAI, a Luxembourg-based AI startup, to accelerate its mission of developing one of the world’s most comprehensive generative AI platforms.7. EventsIt wasn’t all online. We also ventured out into the real world, making new connections at global technology events, including the WAICF AI conference and Viva Tech in Cannes and Paris, respectively; Mobile World Congress in Barcelona; Gamescom in Cologne in August; IBC (the International Broadcasting Convention) in Amsterdam; and Connected World KSA in Saudi Arabia just last month. We look forward to meeting even more of you next year. Here are a few snapshots from 2024.GamescomIBC8. New container registry solutionSeptember kicked off with the beta launch of Gcore Container Registry, one of the backbones of our cloud offering. It streamlines your image storage and management, keeping your applications running smoothly and consistently across various environments.9. GigaOm recognitionBeing recognized by outside influences is always a moment to remember. In August, we were thrilled to receive recognition from tech analyst GigaOm, which noted Gcore as an outperformer in its field. The prestigious accolade highlights Gcore as a leader in platform capability, innovation, and market impact, as assessed by GigaOm’s rigorous criteria.10. New customer success storiesWe were delighted to share some of the work we’ve done for our customers this year: gaming company Fawkes Games and Austrian sports broadcaster and streaming platform fan.at, helping them with mitigating DDoS attacks and providing the infrastructure for their sports technology offering respectively.And as a bonus number 11, if you’re looking for something to read in the new year lull, download our informative long reads on topics including selecting a modern content delivery network, cyber attack trends, and using Kubernetes to enhance AI. Download the ebook of your choice below.The essential guide to selecting a modern CDN eBookGcore Radar: DDoS attack trends in Q1-Q2 2024 reportAccelerating AI with KubernetesHere’s to 2025!And that’s it for our 2024 highlights. It’s been a truly remarkable year, and we thank you for being a part of it. We’ll leave you with some words from our CEO and see you in 2025.2024 has been a year of highs, from our tenth anniversary celebrations to the launch of various new products, and from expansion into new markets to connecting with customers (new and old) at events worldwide. Happy New Year to all our readers who are celebrating, and see you for an even bigger and better 2025!Andre Reitenbach, CEOChat with us about your 2025 needs
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